With great power come great responsibility. There are many benefits for nonprofits to attach themselves with a celebrity who supports their cause. For one, celebrities bring publicity to everything they are involved with. Aside from that, they are influencers who have the power to shape opinions of the masses, which is vital when it comes to the crowdfunding India world. For a celebrity, all it takes is lending their name to cause, but it can do wonders for a fundraiser. In a crowdfunding India, social causes can gain a lot of advantage by asking influential personalities to back them. In the past, there have been several celebs, in both, Hollywood and Bollywood, who have made an impact through their reach. Let’s take an example from them, to learn how their publicity can be leveraged even for crowdfunding and other social activities.
The Harry Potter actress has been a hugely instrumental in fighting gender inequality. Her commitment to the cause was so strong, that she asked her fans to donate to UNICEF on her birthday, instead of buying extravagant presents for her.
For a long time, Amitabh Bachchan had been the ambassador for polio eradication in India. His ads to parents appealing to have their children protected against polio brought in families in large numbers wanting to get the polio drops.
Leonardo Dicaprio is famous for his work in the environmental sector. His activism led him to establish a foundation that works towards conservation of the environment and wildlife. Even in his oscar winning speech, he took the opportunity to make a strong point about climate change.
Priyanka Chopra has used her celebrity status to support not one, but three areas of social work and charity. She is champions child rights, anti-drug abuse, and environmental conservation.
Oprah Winfrey’s work in promoting human rights and strongly fighting against domestic violence against women is not unknown. Her fervour stems from the fact that she too has been a victim of abuse. She set up the Leadership Academy for Girls, which aims to nurture and educate girls from low-income backgrounds in South Africa.
Shilpa Shetty was praised for having donated her Big Brother prize money for AIDS awareness campaigns in India. She has also been a supporter of anti-bullying campaigns, and contributed to rehabilitation of victims.
Brad Pitt and Angelina Jolie
Angelina Jolie’s human rights activism started in Cambodia. Ever since, the couple have been aggressive in their work towards ending violence against women and children, especially in refugee camps and conflict zones such as Cambodia, Sierra Leone, and Darfur. They have also been involved in campaigns that seek to end extreme poverty and diseases in African countries.
Through an NGO called Mijwan, she has been able to set up schools, colleges, computer centres, and sewing centres that provide education and a source of employment for people in eastern Uttar Pradesh. Her support has made a huge difference to rural education in these areas.
After a trip to Zambia, Matt Damon was made aware of the hard-pressing issue of the lack of clean water and sanitation in many parts of the world. He started the Water.org foundation whose goal is to raise awareness, as well as provide clean water and sanitation facilities in every part of the world that it is lacking.
Bollywood is filled with celebrities whose fans can be inspired to social good. If more such famous personalities lend their support to good causes, there is no social problem that we can’t overcome. Start your crowdfunding India campaign on Impact Guru, today.